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GAMING
GAMING
What if a brand-new gaming portfolio could grow to 450k monthly active users—without a single dollar of advertising spend? As the co-creator of Nibble, featuring flagship games Maptap and Noggle, Summer launched and runs a daily gaming destination populated with simple and uncannily addictive casual experiences.
Playdom was one of the fastest growing and most innovative social gaming companies in the world. Summer steadied the ship by leading the company’s acquisition and integration of 12 competing studios in an 18-month time span. Scaled company to 600 employees and 11 offices worldwide. She went on to lead central product and marketing (monetization, virals and paid marketing). Oversaw a team that managed multi-million paid media budgets engaging millions of daily active players, with industry leading ARPU.
When Playdom’s market dominance culminated in acquisition by Disney, the critical question was how to integrate the two companies. Summer led the sale process and integration. Prior to leading the central product and marketing org, she negotiated a complicated set of commercial contracts that included IP licensing with NBA, ESPN and Marvel. Managed $763M sale and a $76M+ venture capital raise
Summer built and led a new studio for interactive, episodic storytelling based on The Walking Dead, Invincible and other Skybound-owned IP. WIthin weeks, she recruited and deployed some of the best engineers, designers and storytellers from animation and gaming, working remotely for a nearly 24/7 sophisticated virtual pipeline. Starting from scratch, we were ready to produce episodes within two months. To validate the pipeline and art style, we produced a short film prototype in three weeks.
Summer drove a model to capture awareness for Pocket Gems’ Episode by launching development and co-marketing partnerships with studios, pop-stars and YouTubers. Notable partnerships secured include Clueless, Paramount Pictures, Pitch Perfect, and Universal Studios.
Before GPT and Claude, Sequel proved the potential of chat-based interaction. To grow Sequel into a story platform with hundreds of thousands of monthly active users, Summer led strategic partnerships, product development, content development and launches (including with Now You See Me, The Walking Dead, J-12, Meta and Kik).
Episode's vibrant user community was a valuable revenue asset waiting to be developed. Summer led a program that increased the scale. Users posted their own stories on the app, then partnered with Episode to turn it into a sophisticated monetization model. ~$20M annual ad revenue; 2.5B+ ad impressions; up to ~$650K/week in UGC story revenue
What if a brand-new gaming portfolio could grow to 450k monthly active users—without a single dollar of advertising spend? As the co-creator of Nibble, featuring flagship games Maptap and Noggle, Summer launched and runs a daily gaming destination populated with simple and uncannily addictive casual experiences.
Playdom was one of the fastest growing and most innovative social gaming companies in the world. Summer steadied the ship by leading the company’s acquisition and integration of 12 competing studios in an 18-month time span. Scaled company to 600 employees and 11 offices worldwide. She went on to lead central product and marketing (monetization, virals and paid marketing). Oversaw a team that managed multi-million paid media budgets engaging millions of daily active players, with industry leading ARPU.
When Playdom’s market dominance culminated in acquisition by Disney, the critical question was how to integrate the two companies. Summer led the sale process and integration. Prior to leading the central product and marketing org, she negotiated a complicated set of commercial contracts that included IP licensing with NBA, ESPN and Marvel. Managed $763M sale and a $76M+ venture capital raise
Summer built and led a new studio for interactive, episodic storytelling based on The Walking Dead, Invincible and other Skybound-owned IP. WIthin weeks, she recruited and deployed some of the best engineers, designers and storytellers from animation and gaming, working remotely for a nearly 24/7 sophisticated virtual pipeline. Starting from scratch, we were ready to produce episodes within two months. To validate the pipeline and art style, we produced a short film prototype in three weeks.
Summer drove a model to capture awareness for Pocket Gems’ Episode by launching development and co-marketing partnerships with studios, pop-stars and YouTubers. Notable partnerships secured include Clueless, Paramount Pictures, Pitch Perfect, and Universal Studios.
Before GPT and Claude, Sequel proved the potential of chat-based interaction. To grow Sequel into a story platform with hundreds of thousands of monthly active users, Summer led strategic partnerships, product development, content development and launches (including with Now You See Me, The Walking Dead, J-12, Meta and Kik).
Episode's vibrant user community was a valuable revenue asset waiting to be developed. Summer led a program that increased the scale. Users posted their own stories on the app, then partnered with Episode to turn it into a sophisticated monetization model. ~$20M annual ad revenue; 2.5B+ ad impressions; up to ~$650K/week in UGC story revenue
What if a brand-new gaming portfolio could grow to 450k monthly active users—without a single dollar of advertising spend? As the co-creator of Nibble, featuring flagship games Maptap and Noggle, Summer launched and runs a daily gaming destination populated with simple and uncannily addictive casual experiences.
Playdom was one of the fastest growing and most innovative social gaming companies in the world. Summer steadied the ship by leading the company’s acquisition and integration of 12 competing studios in an 18-month time span. Scaled company to 600 employees and 11 offices worldwide. She went on to lead central product and marketing (monetization, virals and paid marketing). Oversaw a team that managed multi-million paid media budgets engaging millions of daily active players, with industry leading ARPU.
When Playdom’s market dominance culminated in acquisition by Disney, the critical question was how to integrate the two companies. Summer led the sale process and integration. Prior to leading the central product and marketing org, she negotiated a complicated set of commercial contracts that included IP licensing with NBA, ESPN and Marvel. Managed $763M sale and a $76M+ venture capital raise
Summer built and led a new studio for interactive, episodic storytelling based on The Walking Dead, Invincible and other Skybound-owned IP. WIthin weeks, she recruited and deployed some of the best engineers, designers and storytellers from animation and gaming, working remotely for a nearly 24/7 sophisticated virtual pipeline. Starting from scratch, we were ready to produce episodes within two months. To validate the pipeline and art style, we produced a short film prototype in three weeks.
Summer drove a model to capture awareness for Pocket Gems’ Episode by launching development and co-marketing partnerships with studios, pop-stars and YouTubers. Notable partnerships secured include Clueless, Paramount Pictures, Pitch Perfect, and Universal Studios.
Before GPT and Claude, Sequel proved the potential of chat-based interaction. To grow Sequel into a story platform with hundreds of thousands of monthly active users, Summer led strategic partnerships, product development, content development and launches (including with Now You See Me, The Walking Dead, J-12, Meta and Kik).
Episode's vibrant user community was a valuable revenue asset waiting to be developed. Summer led a program that increased the scale. Users posted their own stories on the app, then partnered with Episode to turn it into a sophisticated monetization model. ~$20M annual ad revenue; 2.5B+ ad impressions; up to ~$650K/week in UGC story revenue
What if a brand-new gaming portfolio could grow to 450k monthly active users—without a single dollar of advertising spend? As the co-creator of Nibble, featuring flagship games Maptap and Noggle, Summer launched and runs a daily gaming destination populated with simple and uncannily addictive casual experiences.
Playdom was one of the fastest growing and most innovative social gaming companies in the world. Summer steadied the ship by leading the company’s acquisition and integration of 12 competing studios in an 18-month time span. Scaled company to 600 employees and 11 offices worldwide. She went on to lead central product and marketing (monetization, virals and paid marketing). Oversaw a team that managed multi-million paid media budgets engaging millions of daily active players, with industry leading ARPU.
When Playdom’s market dominance culminated in acquisition by Disney, the critical question was how to integrate the two companies. Summer led the sale process and integration. Prior to leading the central product and marketing org, she negotiated a complicated set of commercial contracts that included IP licensing with NBA, ESPN and Marvel. Managed $763M sale and a $76M+ venture capital raise
Summer built and led a new studio for interactive, episodic storytelling based on The Walking Dead, Invincible and other Skybound-owned IP. WIthin weeks, she recruited and deployed some of the best engineers, designers and storytellers from animation and gaming, working remotely for a nearly 24/7 sophisticated virtual pipeline. Starting from scratch, we were ready to produce episodes within two months. To validate the pipeline and art style, we produced a short film prototype in three weeks.
Summer drove a model to capture awareness for Pocket Gems’ Episode by launching development and co-marketing partnerships with studios, pop-stars and YouTubers. Notable partnerships secured include Clueless, Paramount Pictures, Pitch Perfect, and Universal Studios.
Before GPT and Claude, Sequel proved the potential of chat-based interaction. To grow Sequel into a story platform with hundreds of thousands of monthly active users, Summer led strategic partnerships, product development, content development and launches (including with Now You See Me, The Walking Dead, J-12, Meta and Kik).
Episode's vibrant user community was a valuable revenue asset waiting to be developed. Summer led a program that increased the scale. Users posted their own stories on the app, then partnered with Episode to turn it into a sophisticated monetization model. ~$20M annual ad revenue; 2.5B+ ad impressions; up to ~$650K/week in UGC story revenue
What if a brand-new gaming portfolio could grow to 450k monthly active users—without a single dollar of advertising spend? As the co-creator of Nibble, featuring flagship games Maptap and Noggle, Summer launched and runs a daily gaming destination populated with simple and uncannily addictive casual experiences.
Playdom was one of the fastest growing and most innovative social gaming companies in the world. Summer steadied the ship by leading the company’s acquisition and integration of 12 competing studios in an 18-month time span. Scaled company to 600 employees and 11 offices worldwide. She went on to lead central product and marketing (monetization, virals and paid marketing). Oversaw a team that managed multi-million paid media budgets engaging millions of daily active players, with industry leading ARPU.
When Playdom’s market dominance culminated in acquisition by Disney, the critical question was how to integrate the two companies. Summer led the sale process and integration. Prior to leading the central product and marketing org, she negotiated a complicated set of commercial contracts that included IP licensing with NBA, ESPN and Marvel. Managed $763M sale and a $76M+ venture capital raise
Summer built and led a new studio for interactive, episodic storytelling based on The Walking Dead, Invincible and other Skybound-owned IP. WIthin weeks, she recruited and deployed some of the best engineers, designers and storytellers from animation and gaming, working remotely for a nearly 24/7 sophisticated virtual pipeline. Starting from scratch, we were ready to produce episodes within two months. To validate the pipeline and art style, we produced a short film prototype in three weeks.
Summer drove a model to capture awareness for Pocket Gems’ Episode by launching development and co-marketing partnerships with studios, pop-stars and YouTubers. Notable partnerships secured include Clueless, Paramount Pictures, Pitch Perfect, and Universal Studios.
Before GPT and Claude, Sequel proved the potential of chat-based interaction. To grow Sequel into a story platform with hundreds of thousands of monthly active users, Summer led strategic partnerships, product development, content development and launches (including with Now You See Me, The Walking Dead, J-12, Meta and Kik).
Episode's vibrant user community was a valuable revenue asset waiting to be developed. Summer led a program that increased the scale. Users posted their own stories on the app, then partnered with Episode to turn it into a sophisticated monetization model. ~$20M annual ad revenue; 2.5B+ ad impressions; up to ~$650K/week in UGC story revenue
What if a brand-new gaming portfolio could grow to 450k monthly active users—without a single dollar of advertising spend? As the co-creator of Nibble, featuring flagship games Maptap and Noggle, Summer launched and runs a daily gaming destination populated with simple and uncannily addictive casual experiences.
Playdom was one of the fastest growing and most innovative social gaming companies in the world. Summer steadied the ship by leading the company’s acquisition and integration of 12 competing studios in an 18-month time span. Scaled company to 600 employees and 11 offices worldwide. She went on to lead central product and marketing (monetization, virals and paid marketing). Oversaw a team that managed multi-million paid media budgets engaging millions of daily active players, with industry leading ARPU.
When Playdom’s market dominance culminated in acquisition by Disney, the critical question was how to integrate the two companies. Summer led the sale process and integration. Prior to leading the central product and marketing org, she negotiated a complicated set of commercial contracts that included IP licensing with NBA, ESPN and Marvel. Managed $763M sale and a $76M+ venture capital raise
Summer built and led a new studio for interactive, episodic storytelling based on The Walking Dead, Invincible and other Skybound-owned IP. WIthin weeks, she recruited and deployed some of the best engineers, designers and storytellers from animation and gaming, working remotely for a nearly 24/7 sophisticated virtual pipeline. Starting from scratch, we were ready to produce episodes within two months. To validate the pipeline and art style, we produced a short film prototype in three weeks.
Summer drove a model to capture awareness for Pocket Gems’ Episode by launching development and co-marketing partnerships with studios, pop-stars and YouTubers. Notable partnerships secured include Clueless, Paramount Pictures, Pitch Perfect, and Universal Studios.
Before GPT and Claude, Sequel proved the potential of chat-based interaction. To grow Sequel into a story platform with hundreds of thousands of monthly active users, Summer led strategic partnerships, product development, content development and launches (including with Now You See Me, The Walking Dead, J-12, Meta and Kik).
Episode's vibrant user community was a valuable revenue asset waiting to be developed. Summer led a program that increased the scale. Users posted their own stories on the app, then partnered with Episode to turn it into a sophisticated monetization model. ~$20M annual ad revenue; 2.5B+ ad impressions; up to ~$650K/week in UGC story revenue
What if a brand-new gaming portfolio could grow to 450k monthly active users—without a single dollar of advertising spend? As the co-creator of Nibble, featuring flagship games Maptap and Noggle, Summer launched and runs a daily gaming destination populated with simple and uncannily addictive casual experiences.
Playdom was one of the fastest growing and most innovative social gaming companies in the world. Summer steadied the ship by leading the company’s acquisition and integration of 12 competing studios in an 18-month time span. Scaled company to 600 employees and 11 offices worldwide. She went on to lead central product and marketing (monetization, virals and paid marketing). Oversaw a team that managed multi-million paid media budgets engaging millions of daily active players, with industry leading ARPU.
When Playdom’s market dominance culminated in acquisition by Disney, the critical question was how to integrate the two companies. Summer led the sale process and integration. Prior to leading the central product and marketing org, she negotiated a complicated set of commercial contracts that included IP licensing with NBA, ESPN and Marvel. Managed $763M sale and a $76M+ venture capital raise
Summer built and led a new studio for interactive, episodic storytelling based on The Walking Dead, Invincible and other Skybound-owned IP. WIthin weeks, she recruited and deployed some of the best engineers, designers and storytellers from animation and gaming, working remotely for a nearly 24/7 sophisticated virtual pipeline. Starting from scratch, we were ready to produce episodes within two months. To validate the pipeline and art style, we produced a short film prototype in three weeks.
Summer drove a model to capture awareness for Pocket Gems’ Episode by launching development and co-marketing partnerships with studios, pop-stars and YouTubers. Notable partnerships secured include Clueless, Paramount Pictures, Pitch Perfect, and Universal Studios.
Before GPT and Claude, Sequel proved the potential of chat-based interaction. To grow Sequel into a story platform with hundreds of thousands of monthly active users, Summer led strategic partnerships, product development, content development and launches (including with Now You See Me, The Walking Dead, J-12, Meta and Kik).
Episode's vibrant user community was a valuable revenue asset waiting to be developed. Summer led a program that increased the scale. Users posted their own stories on the app, then partnered with Episode to turn it into a sophisticated monetization model.
What if a brand-new gaming portfolio could grow to 450k monthly active users—without a single dollar of advertising spend? As the co-creator of Nibble, featuring flagship games Maptap and Noggle, Summer launched and runs a daily gaming destination populated with simple and uncannily addictive casual experiences.
Playdom was one of the fastest growing and most innovative social gaming companies in the world. Summer steadied the ship by leading the company’s acquisition and integration of 12 competing studios in an 18-month time span. Scaled company to 600 employees and 11 offices worldwide. She went on to lead central product and marketing (monetization, virals and paid marketing). Oversaw a team that managed multi-million paid media budgets engaging millions of daily active players, with industry leading ARPU.
When Playdom’s market dominance culminated in acquisition by Disney, the critical question was how to integrate the two companies. Summer led the sale process and integration. Prior to leading the central product and marketing org, she negotiated a complicated set of commercial contracts that included IP licensing with NBA, ESPN and Marvel. Managed $763M sale and a $76M+ venture capital raise
Summer built and led a new studio for interactive, episodic storytelling based on The Walking Dead, Invincible and other Skybound-owned IP. WIthin weeks, she recruited and deployed some of the best engineers, designers and storytellers from animation and gaming, working remotely for a nearly 24/7 sophisticated virtual pipeline. Starting from scratch, we were ready to produce episodes within two months. To validate the pipeline and art style, we produced a short film prototype in three weeks.
Summer drove a model to capture awareness for Pocket Gems’ Episode by launching development and co-marketing partnerships with studios, pop-stars and YouTubers. Notable partnerships secured include Clueless, Paramount Pictures, Pitch Perfect, and Universal Studios.
Before GPT and Claude, Sequel proved the potential of chat-based interaction. To grow Sequel into a story platform with hundreds of thousands of monthly active users, Summer led strategic partnerships, product development, content development and launches (including with Now You See Me, The Walking Dead, J-12, Meta and Kik).
Episode's vibrant user community was a valuable revenue asset waiting to be developed. Summer led a program that increased the scale. Users posted their own stories on the app, then partnered with Episode to turn it into a sophisticated monetization model.
What if a brand-new gaming portfolio could grow to 450k monthly active users—without a single dollar of advertising spend? As the co-creator of Nibble, featuring flagship games Maptap and Noggle, Summer launched and runs a daily gaming destination populated with simple and uncannily addictive casual experiences.
Playdom was one of the fastest growing and most innovative social gaming companies in the world. Summer steadied the ship by leading the company’s acquisition and integration of 12 competing studios in an 18-month time span. Scaled company to 600 employees and 11 offices worldwide. She went on to lead central product and marketing (monetization, virals and paid marketing). Oversaw a team that managed multi-million paid media budgets engaging millions of daily active players, with industry leading ARPU.
When Playdom’s market dominance culminated in acquisition by Disney, the critical question was how to integrate the two companies. Summer led the sale process and integration. Prior to leading the central product and marketing org, she negotiated a complicated set of commercial contracts that included IP licensing with NBA, ESPN and Marvel. Managed $763M sale and a $76M+ venture capital raise
Summer built and led a new studio for interactive, episodic storytelling based on The Walking Dead, Invincible and other Skybound-owned IP. WIthin weeks, she recruited and deployed some of the best engineers, designers and storytellers from animation and gaming, working remotely for a nearly 24/7 sophisticated virtual pipeline. Starting from scratch, we were ready to produce episodes within two months. To validate the pipeline and art style, we produced a short film prototype in three weeks.
Summer drove a model to capture awareness for Pocket Gems’ Episode by launching development and co-marketing partnerships with studios, pop-stars and YouTubers. Notable partnerships secured include Clueless, Paramount Pictures, Pitch Perfect, and Universal Studios.
Before GPT and Claude, Sequel proved the potential of chat-based interaction. To grow Sequel into a story platform with hundreds of thousands of monthly active users, Summer led strategic partnerships, product development, content development and launches (including with Now You See Me, The Walking Dead, J-12, Meta and Kik).
Episode's vibrant user community was a valuable revenue asset waiting to be developed. Summer led a program that increased the scale. Users posted their own stories on the app, then partnered with Episode to turn it into a sophisticated monetization model.
VISION & WORDS BY DOUBTLESS
ART & DESIGN BY JAEDYN TANG
VISION & WORDS BY DOUBTLESS
ART & DESIGN BY JAEDYN TANG