One of the most exciting new digital properties didn’t happen in a vacuum. Aku’s launch was crafted, curated, and calculcated. As Cofounder & President, Summer turned the 3D character Aku into a cultural icon by connecting the brand with pivotal movers like Emory Jones and Jay-Z's Paper Planes, Pharrell, BBC, ICECREAM, PUMA, Google, Pusha T, Who Decides War and Beats by Dre. Featured on the cover of TIME Magazine. After 10 short video releases ("Chapters") introduced Aku and built a deep community, 15,000 Aku avatars sold out in 20 minutes, with $40M sales.

When the secret to TuneIn’s growth lay in drastically expanding its music footprint to provide branded content and original programming, Summer initiated and oversaw an artist development strategy that included relationships with major music labels and management companies. Content and distribution grew the company to 60M users across over 100,000 stations.

Conceived as a partnership with Epic Records and Sony Music, this JV label and management company used groundbreaking methods to bring its artists nearly 2B streams. As Partner & President, Summer honed the strategic direction and built the infrastructure for a stable of artists that includes AJ Mitchell, Eddie Benjamin, Kid Culture, and Jenius. 4 GRAMMY noms, multiple Top 10 and Top 40 hits and a Clio. Brand partnerships with Saint Laurent Paris, Porsche, Playstation, TikTok, Levi's, Red Bull, Fender, Steinway, and Starface. Collabs with Stevie Wonder, Usher, Justin Beiber, Ed Sheeran, Shawn Mendes, Jack Harlow, Willow, Herbie Hancock, Terrace Martin, Sia, Steve Aoki, Mike Dean, Ava Max, Meghan Trainor, Alessia Cara, Ryan Tedder, Pusha T, Eminem, Cordae, Cardi B and more.

This high-profile creative agency and production company was one of the first calls Tom Ford made after leaving Gucci. As co-founder and principal, Summer’s hands-on execution from concept design to buildout drove photoshoots, exclusive events, and runway shows for a diverse slate of clients including TOM FORD, Stella McCartney, adidas, Estée Lauder and EMI Music. 7 figures in revenue in year 1.

A 30,000 square foot warehouse was transformed into a one-of-a-kind live experience over 3 days of programming. Responsible for the entire production from creative, to ticketing and go-to-market rollout, Summer constructed an interactive immersive experience that 4D-scanned guests and minted them as custom avatars within the Aku universe, combined with live performances from Kehlani, AJ Mitchell, and Haleek Maul; merch capsules with Pusha-T, Aleali May and Jerome Lamaar; art installations from Raf Grassetti, Jade Yasmeen, Asiko and Floyd Strickland; and live panel discussions covering art, fashion, music, and Web3 technology.

One of the bestselling cannabis vaporizers started as a brand with zero awareness. Summer led the go-to-market of the next gen of Firefly’s most popular product to drive record sales, rebuilding the main distributor relationship in the process. She also implemented a data pipeline that unified finance, sales, e-commerce, and marketing. Over 5x return on ad spend; 50% margin.

Imagine reintroducing one of the world’s most legendary hip-hop groups after a decade-and-a-half hiatus. To engage the Clipse’s core fans in the group’s new album launch, Summer designed a partnership-driven fandom site that featured digital collectibles and IRL touchpoints. 14,000 signups to date; average of 1.4 collectibles per fanclub member.

One of the most exciting new digital properties didn’t happen in a vacuum. Aku’s launch was crafted, curated, and calculcated. As Cofounder & President, Summer turned the 3D character Aku into a cultural icon by connecting the brand with pivotal movers like Emory Jones and Jay-Z's Paper Planes, Pharrell, BBC, ICECREAM, PUMA, Google, Pusha T, Who Decides War and Beats by Dre. Featured on the cover of TIME Magazine. After 10 short video releases ("Chapters") introduced Aku and built a deep community, 15,000 Aku avatars sold out in 20 minutes, with $40M sales.

When the secret to TuneIn’s growth lay in drastically expanding its music footprint to provide branded content and original programming, Summer initiated and oversaw an artist development strategy that included relationships with major music labels and management companies. Content and distribution grew the company to 60M users across over 100,000 stations.

Conceived as a partnership with Epic Records and Sony Music, this JV label and management company used groundbreaking methods to bring its artists nearly 2B streams. As Partner & President, Summer honed the strategic direction and built the infrastructure for a stable of artists that includes AJ Mitchell, Eddie Benjamin, Kid Culture, and Jenius. 4 GRAMMY noms, multiple Top 10 and Top 40 hits and a Clio. Brand partnerships with Saint Laurent Paris, Porsche, Playstation, TikTok, Levi's, Red Bull, Fender, Steinway, and Starface. Collabs with Stevie Wonder, Usher, Justin Beiber, Ed Sheeran, Shawn Mendes, Jack Harlow, Willow, Herbie Hancock, Terrace Martin, Sia, Steve Aoki, Mike Dean, Ava Max, Meghan Trainor, Alessia Cara, Ryan Tedder, Pusha T, Eminem, Cordae, Cardi B and more.

This high-profile creative agency and production company was one of the first calls Tom Ford made after leaving Gucci. As co-founder and principal, Summer’s hands-on execution from concept design to buildout drove photoshoots, exclusive events, and runway shows for a diverse slate of clients including TOM FORD, Stella McCartney, adidas, Estée Lauder and EMI Music. 7 figures in revenue in year 1.

A 30,000 square foot warehouse was transformed into a one-of-a-kind live experience over 3 days of programming. Responsible for the entire production from creative, to ticketing and go-to-market rollout, Summer constructed an interactive immersive experience that 4D-scanned guests and minted them as custom avatars within the Aku universe, combined with live performances from Kehlani, AJ Mitchell, and Haleek Maul; merch capsules with Pusha-T, Aleali May and Jerome Lamaar; art installations from Raf Grassetti, Jade Yasmeen, Asiko and Floyd Strickland; and live panel discussions covering art, fashion, music, and Web3 technology.

One of the bestselling cannabis vaporizers started as a brand with zero awareness. Summer led the go-to-market of the next gen of Firefly’s most popular product to drive record sales, rebuilding the main distributor relationship in the process. She also implemented a data pipeline that unified finance, sales, e-commerce, and marketing. Over 5x return on ad spend; 50% margin.

Imagine reintroducing one of the world’s most legendary hip-hop groups after a decade-and-a-half hiatus. To engage the Clipse’s core fans in the group’s new album launch, Summer designed a partnership-driven fandom site that featured digital collectibles and IRL touchpoints. 14,000 signups to date; average of 1.4 collectibles per fanclub member.

One of the most exciting new digital properties didn’t happen in a vacuum. Aku’s launch was crafted, curated, and calculcated. As Cofounder & President, Summer turned the 3D character Aku into a cultural icon by connecting the brand with pivotal movers like Emory Jones and Jay-Z's Paper Planes, Pharrell, BBC, ICECREAM, PUMA, Google, Pusha T, Who Decides War and Beats by Dre. Featured on the cover of TIME Magazine. After 10 short video releases ("Chapters") introduced Aku and built a deep community, 15,000 Aku avatars sold out in 20 minutes, with $40M sales.

When the secret to TuneIn’s growth lay in drastically expanding its music footprint to provide branded content and original programming, Summer initiated and oversaw an artist development strategy that included relationships with major music labels and management companies. Content and distribution grew the company to 60M users across over 100,000 stations.

Conceived as a partnership with Epic Records and Sony Music, this JV label and management company used groundbreaking methods to bring its artists nearly 2B streams. As Partner & President, Summer honed the strategic direction and built the infrastructure for a stable of artists that includes AJ Mitchell, Eddie Benjamin, Kid Culture, and Jenius. 4 GRAMMY noms, multiple Top 10 and Top 40 hits and a Clio. Brand partnerships with Saint Laurent Paris, Porsche, Playstation, TikTok, Levi's, Red Bull, Fender, Steinway, and Starface. Collabs with Stevie Wonder, Usher, Justin Beiber, Ed Sheeran, Shawn Mendes, Jack Harlow, Willow, Herbie Hancock, Terrace Martin, Sia, Steve Aoki, Mike Dean, Ava Max, Meghan Trainor, Alessia Cara, Ryan Tedder, Pusha T, Eminem, Cordae, Cardi B and more.

This high-profile creative agency and production company was one of the first calls Tom Ford made after leaving Gucci. As co-founder and principal, Summer’s hands-on execution from concept design to buildout drove photoshoots, exclusive events, and runway shows for a diverse slate of clients including TOM FORD, Stella McCartney, adidas, Estée Lauder and EMI Music. 7 figures in revenue in year 1.

A 30,000 square foot warehouse was transformed into a one-of-a-kind live experience over 3 days of programming. Responsible for the entire production from creative, to ticketing and go-to-market rollout, Summer constructed an interactive immersive experience that 4D-scanned guests and minted them as custom avatars within the Aku universe, combined with live performances from Kehlani, AJ Mitchell, and Haleek Maul; merch capsules with Pusha-T, Aleali May and Jerome Lamaar; art installations from Raf Grassetti, Jade Yasmeen, Asiko and Floyd Strickland; and live panel discussions covering art, fashion, music, and Web3 technology.

One of the bestselling cannabis vaporizers started as a brand with zero awareness. Summer led the go-to-market of the next gen of Firefly’s most popular product to drive record sales, rebuilding the main distributor relationship in the process. She also implemented a data pipeline that unified finance, sales, e-commerce, and marketing. Over 5x return on ad spend; 50% margin.

Imagine reintroducing one of the world’s most legendary hip-hop groups after a decade-and-a-half hiatus. To engage the Clipse’s core fans in the group’s new album launch, Summer designed a partnership-driven fandom site that featured digital collectibles and IRL touchpoints. 14,000 signups to date; average of 1.4 collectibles per fanclub member.